CSM Graduate Showcase Identity

Machine Learning


Team >

Zhiqin Lu(ME)
Jessie Zhang
Jann Choi
Tom Buggs

Maximilian Zimmerer


BLOOM: an artificial intelligence-driven identity that simulates our growth during our time at Central Saint Martins together.

Throughout our studies, we grow: with each other, and because of each other. As we mark the end of one chapter and welcome the start of a new one, our growth will continue beyond the bounds of Central Saint Martins as we emerge as the next generation of creative thinkers, makers, and doers.

The central idea that informs our identity is that the degree show is, first and foremost, a celebration of graduating students' growth throughout our time at Central Saint Martins. It's about the journey we all take to get there, along with all the obstacles and lessons that we learn along the way.

Bloom uses machine learning, a form of artificial intelligence, to celebrate the growth of the student body, which is at the core of the degree show.

Social Media

We collected thousands of typefaces in various scripts, not only Latin, but also Chinese, Arabic, and Hindi, among others, as the starting point for our identity, using these to train a neural network, which over time has learnt the shapes of these glyphs and created its own.




A creative coder and designer graduated from the BA Graphic Communication Design (with Creative Computing) at Central Saint Martins.

  1. It’s Nice That The Next Generation 2021
  2. In bloom | Central Saint Martins University of the Arts London
  3. D&AD New Blood 2020 Yellow Pencil Award
  4. Young Blood Award 新媒体金奖作品
  5. Elsewhere zine: It is so fake it never felt so real before
  6. campaign: 9 picks from D&AD's 2020 New Blood Awards winners